There are benefits and drawbacks to using subdomains in your business website that you need to know.
Although many businesses feel that using subdomains disadvantages them in certain areas, facts are stubborn, and for the most part do not support this belief.
- Some business don’t like having a prefix name before the actual website.
- Others businesses feel that the search engine spiders will ignore a subdomain, so they refrain from using them.
- And many other business don’t use subdomains because they just don’t like the way they look in the URL bar.
So lets do a little fact checking on the benefits and drawbacks to using subdomains.
First of all, a subdomain is nothing more than the second level of an existing domain, and looks like this:
http://subdomain.maindomain.com
All subdomains can be identified by this format, plus they never have the www in the URL.
As long as your website is optimized with the proper SEO keywords, the search engines will crawl your site.
It is irrelevant whether or not you use a regular domain name or a subdomain; the search engine bots don’t seem to care one way or another when it comes to ranking.
Both seem to do equally well with the search engines.
If you have a lot of categories in your website, you could submit each category as a subdomain to the search engines, and get a good ranking for each.
The search engines will consider each subdomain as a new website with it’s own index or home page.
If you like, you can create subfolders on your subdomain to get around this. The search engines will read the subfolder as a separate set of site information.
What are the benefits and drawbacks to using subdomains in your business website, if your main domain gets banned for some particular reason?
This is a question that webmasters of adult websites often ask.
Occasionally an adult website will violate the terms and conditions that they agreed on with their provider that may not want adult material on their servers, banns their domain name.
Unfortunately, when the main domain name is banned, it will have some effect on the subdomain.
If you care to develop every subdomain as a separate entity, you may get around this problem if it should occur. Otherwise, just stick with a main domain name and use it as your landing page.
There are other benefits and drawbacks to using subdomains in your business, but for the most part, there is absolutely nothing wrong with using them.
Most HubPage users would like to earn more money with their AdSense earnings however, there are some money making tips for HubPages you need to know about, that could start you earning up to $100 a day.
Since HubPages doesn’t allow you to customize your AdSense ads, most of the usual AdSense optimization strategies are useless.
Although there is no guarantee that the following money making tips for HubPages will earn you this amount; if you put in the time and effort you will definitely increase your earnings.
- Make your initial paragraph content relatively large.
Write a minimum 200 word paragraph, as the first module of your hubpages. This allows HubPages to insert a 336 x 250 medium rectangle adsense ad beside the paragraph.
The purpose of this is to give your visitors a better chance to view your adsense ads, and it allows the maximum amount of advertising, beside your main content.
- Never insert images next to your first paragraph.
If you need to have an image to focus attention to your article, make sure you insert it just below the first paragraph.
HubPages displays the first image in your hub, in the front page thumbnails.
Don’t include and RSS, News, or Link modules, beside your first paragraph.
All of your published hubs should have long first paragraphs; if they do not, go back and revise your hubs.
Pick good popular subjects to write about.
Fitness, health, beauty, finance, home tips, product reviews, and ‘how to’ articles, are all good subjects for AdSense ads. Make your HubPages about these topics to get the most interest.
Although photo galleries will attract visitors to your hubs, they do not earn much revenue from AdSense ads. Photos do not generate AdSense clicks.
- Rich text hubs attract AdSense clicks.
To get more quality AdSense ads, make your hubs rich in text, and loaded with keywords. It is extremely important to load your text with keywords that adequitely describe what your hub is all about.
Place your keyword or keyword phrase in the very beginning, in the first paragraph, and at the end of your last
paragraph.
If you have only images or photo galleries in your HubPage, the adsense engine confuses the topic of the content, and will include off subject, junk AdSense ads, that earn very little per click.
- Create an attractive interesting title
Make sure you spend time to come up with a catchy title for your hub and front load it with your keyword or keyword phrase.
Your title and your content is the most important part of your HubPage and should attract the attention of your visitors as well as the search engines.
Even though the search engines rank your hub based on the keywords; you need to maintain readability for your human visitors.
- Break up long hubs into smaller modules
Try to keep each of your text modules in the 250 – 300 word range. This way you keep the reader’s interest and make way to insert more Google AdSense Ads.
Its much better breaking up a 700 word article, into two 350 word hub modules.
- Create different tracking channels.
Set up channels to monitor which hubs earn the most money for you, and try do duplicate your successes.
By creating different channels, you can monitor your AdSense earnings, and track up to 180 different hubs.
- Use directories to publicize your HubPages
Add your hubpages profile page to as many directories as possible, to increase your visitors and ranking with the search engines.
You can also add your RSS link to these RSS Blog directories.
Check out http://www.toprankblog.com/rss-blog-directories/ to help promote your feeds.
Add at least 10 to 20 relevant tags to each of your hubpages.
Use good quality keywords and keyword phrases that describe the content of your modules.
- Focus on Search Engine Traffic.
Although HubPages automatically optimize your hubpages to generate search engine traffic; you should still use SEO techinques to get the most from the search engines.
Strategic keyword placement is important to best describe your content to the search engines and your readers.
Search engine visitors are the visitors most likely to click through your AdSense ads.
Using these money making tips for HubPages will quickly improve your AdSense earnings.
We all know how effective article marketing is in generating backlinks and increasing web traffic, so here are some article marketing tweaks you need to know to improve your writing.
When creating your articles, after your initial rewrite, it pays to tweak them a bit to increase their effectiveness.
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Center your article around a primary keyword, or keyword phrase.
This will get visitors who are searching for the specific topic you are writing about, to your web page.
The most important thing you can do, is to make sure that your article has keywords that are related to your web site.
For example; if you run a website on fishing the Indian River; your articles must be about the Indian River, fishing, fishing equipment,lures, or techniques.
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Article Marketing Tweaks You Need To Know About Long Tailed Keywords.
Use ‘long tailed keywords’ whenever possible to describe the topic of your article.
Long tailed keywords are extremely specific 3,4 5, or more word phrases, that describe exactly what you are writing about, or marketing.
Some of the article marketing tweaks you need to know about are essential; and using long tailed keywords is definitely one of these.
A person using a long tailed keyword phrase of 6 words or more, is a person that knows specifically what they want, and is ready to buy!
All they are doing is looking for the product they are after in the search engine results; and if your product is found, there is a more than likely chance it will be purchased.
People who use specific long tailed phrases in their searches are not surfing or ‘window shopping’; they are buyers.
By using this article marketing tweak, you can focus on any niche market, and by using different long tailed keyword phrases, get enough qualified visitors to start earning a substantial amount of money.
In addition to getting visitors to your web site that are ‘Ready To Buy’; using long tailed keyword phrases will give you much less competition than generic keywords.
An angler searching for “D.O.A. Glow Shrimp 3 Pack” is looking to purchase this item.
Using this keyword phrase in an article will get them to your website faster, than using a generic search term such as “plastic baits” or “fishing lures”.
Additionally, your competition for the long tailed search term is much less than for “fishing lures” or “plastic baits”.
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Article Marketing Tweaks You Need To Know About Keyword Density
An effective article must have a keyword density that is between 1% and 2%.
The keyword density is the number of times you use a keyword, or keyword phrase in an article.
The percentage is calculated by dividing the number of times your keyword phrase is used in the article, by the total number of words in your article.
If you use a keyword too many times in a short article, you lose human readability, and could have your article flagged as spam by the search engines.
If you don’t use keywords enough in your article, you lose effectiveness.
Ezine Articles and several other directories will not accept an article that has a keyword density of 2% or over. So, you should keep that in mind when writing your articles, or it will be rejected.
A good general rule of thumb, is to try and use your keyword phrase at least once for every 100 words written.
Write naturally, as if you are speaking to another person, and use short descriptive phrases.
Keep your keyword phrases as close to the beginning of the article as possible, and end your article with the keyword phrase in the last paragraph.
With practice, writing your articles using long tailed keywords, will come naturally.
