List Building: Why Should I Build A Customer Base?

This post was written by Internet Marketing John on April 26, 2009
Posted Under: List Building

Building a customer base is pretty much essential to any type of successful ongoing internet marketing program.

First of all, don’t you think it’s easier to sell to a previous buyer or contact, than a new one?

Regardless of how you interacted with someone, it is undoubtedly much harder to sell your product or service to a complete stranger, than it is to someone who has already heard about you, or has dealt favorably with you in a business transaction.

The subjects of honesty and credibility become the main reasons why you should always build a customer base and maintain the list.

The most used method of list building, to build a customer base targeted to your niche market, is with mailing lists.

There are tons of ways to collect email subscribers, so, I’ll only delve into my favorite list building method.

Set up a website loaded with free, useful, quality article content on your niche market, and provide either a free ebook, or special report download, that can be accessed by providing your name and email address.

Another obvious source for list building your customer base, is your existing customers.

Provided the customer was satisfied with their sales transaction, it would be foolish not to build a customer base from previous sales. Staying in contact and cultivating a favorable relationship with previous customers can provide you with a lifetime income source.

List building takes some time and effort but having hundreds or thousands of ready, available, customers is a strong reason as to why you should build a customer base.