Knowing How To Choose The Right Niche Market

This post was written by Internet Marketing John on May 27, 2009
Posted Under: Niche Markets

The most important factor in becoming a successful marketer, is knowing how to choose the right niche market from the hundreds of thousands that are out there.

If you follow the suggestions below on what to look for, you will have a much better shot at finding a niche market that will make you successful in your home based internet marketing business activities.


This should be a “NO BRAINER”.    It’s NOT a good idea to pick a niche that has little or no interest to anyone.   People use the internet to find useful, helpful information and explanations on how to acquire or do something.

A profitable niche should fit this criteria.   If the demand is sufficient, substantial web traffic, along with all the benefits it brings, will follow.


You need some competition in the niche market that you are exploiting.  No competition in the market at all shows that there is no interest.

No interest means either it is a totally new, untapped market, with unlimited possibilities to profit from, or that no one actually cares about the topic.

Competition Quality:

Avoid picking a niche market that is already loaded up with so called “super marketers”.   Unless you yourself fall into that category, or you just enjoy difficult challenges, it can be an impossible market to make any substantial money in.

On the other hand if you see poor quality competition in your niche and believe you can do better than the existing competition; jump right in and take over!

You need to trust your gut feelings when trying to choose the right niche market, just as you would with any other business decision.

Monetization Potential:

Can information products such as ebooks, affiliate products, or Adsense be used to make money in the niche?   If the answer is YES, then you are on your way to the bank.  If you cannot easily think of a method to monetize the niche, then move on.

There are hundreds of thousands of niches out there to choose from.
Look for another one that has more potential.


It is important that material that is available for you to use on your blog or web site, is appropriate for the niche you have decided on.

It takes too much time to research a new topic that has very little information available about it on the internet.

Your time can be put to better use by selecting a niche that you are already familiar with, and have content readily available for use on your web sites.

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