How To Target your Facebook Ads

This post was written by Internet Marketing John on December 2, 2013
Posted Under: Facebook

Learning how to effectively target your Facebook ads is an important part of becoming a successful marketer on their site.

Facebook Ads

Facebook Ads

Facebook has over a billion active users and believe it or not, most of them do not want to look at your ads.

You need to remember that Facebook is first and foremost a social network.

People who frequent Facebook use the site to connect with their friends and co-workers, keep in touch with family members and even look up old boyfriends or girlfriends.

They definitely do not log on to the site to get pelted with advertising.

Internet marketers who try to target Facebook advertising without keeping this in mind often realize that their intended “target” audience has become resentful toward their promotions.

It’s important that you do not use Facebook as a megaphone for your products or services.

Instead, start up a conversation with potential clients and target your Facebook ads accordingly.

Facebook offers users a great set of targeting tools, so don’t bother spending your hard earned money to show your advertisements before using the tools that Facebook so freely provides us.

Targeting Facebook ads is not rocket science.  However, you do need to start thinking like the people you are trying to reach if you are to be successful with your marketing strategy.

Facebook gives the option of selecting ad viewers based on their age, gender, location, interest, existing connections and other broad range categories.

By using some or all of these options you can determine how relevant your ads are to the groups of individuals you are trying to target.

For example; if you are trying to acquire new Page “Likes” with an advertisement in the right sidebar, you should probably target individuals who are already following your competitor’s pages or target people who live in your immediate geographic area.

Experiment with your targeting, but keep a sharp eye on your ROI.

You can also try running a Promoted Post campaign for a company blog post and showing your ad only to the individuals who are already following your Facebook page.

After a while, your campaigns will provide you with the targeted groups that have the most effective ROI.

Facebook’s tools allow you to easily “weed out” people who your advertisements will never be relevant to, so use them.

You can target your Facebook ads better when you have a dedicated group of followers.

Don’t give up when your Facebook ad results do not meet up to your expectations.

With social media consistency is important, so make your posts at regular intervals preferably at the same time of the day.

If you make interesting posts and do it on a regular basis, your followers will get into the habit of expecting your posts and will react in a positive manner.

On the other hand, if you go weeks or months at a time without making a post, you can’t expect your followers to react positively to your ads regardless of how targeted they are.

Facebook is a social networking site, so remember to be sociable first and target your Facebook ads after you have engaged in conversation with your followers.

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