Facebook: Current Facebook Marketing Strategies
These most current Facebook marketing strategies will help to improve your business to consumer and business to business marketing efforts on Facebook.
Because of the incredibly huge customer client base that Facebook offers businesses and the fact that new users are constantly joining the millions of other people who are already using Facebook on a daily basis, there is no sane reason why your business should not be using these Facebook marketing strategies to increase your bottom line.
The best part about engaging potential customers on Facebook, is the fact that it’s free.
It doesn’t cost you a dime to start your Facebook page.
I’m not sure if it is considered a strategy, but the first thing you need to do is create your Facebook Page correctly.
Since Facebook is indexed by the search engines, it’s important that you include your primary keywords in your profile as you fill it out.
Next you need to add a personal head shot photo, your business logo or a business photo as your profile picture.
You will also need to provide a cover photo that depicts something about your business. Don’t put your contact information or URL in your cover photo.
After you upload your contact file and have some content on your Facebook page, you can begin the process of finding friends.
Begin by sending a message to potential friends to make them aware that you have a new Facebook page. Don’t be shy about inviting them to “like” your new page.
It doesn’t hurt to offer people incentives to become your friend.
Most people want to know “what’s in it for me”, so if you make it worth their while, they will “Like” your Facebook page just to get the incentive you offered.
After you have acquired a substantial circle of friends, you will need to provide them with something to keep them.
The trick to Facebook marketing is to share outstanding content with your friends and not to “sell” or “spam” them.
Don’t upload garbage content. Facebook is not the place to spam people with advertisements or to constantly push your product or service.
Keep this in mind when you decide what type content to upload.
This does not mean you can’t upload promotional links or links to your blog, business website or YouTube channel; it just means you need to be discreet.
Of all the Facebook marketing strategies, uploading quality content is the most important.
Etiquette is also important when using Facebook.
You don’t want yourself identified as only being a publisher, so take every opportunity possible to engage your Facebook friends.
Ask them plenty of questions and provide them with answers when asked by posting them to your blog or website, and then uploading the link to your Facebook page.
This Facebook marketing strategy gets quality back links to your business website or blog in a hurry.
Respond to your friend’s comments and let them know how much you value their opinion and contributions.
Pay particular attention to your “regular” friends.
The regular contributors to your Facebook page keep the conversation going when you’re not uploading content, so pay attention to them and give them the recognition that they deserve.
When posting information to your Facebook Page, don’t overdo it. Too much activity is just as bad as too little activity.
Uploading anything over five posts per day risks losing friends.
Facebook Ads are one of the most favored Facebook marketing strategies.
Because you can target your audience by age, gender, educational background, geography, likes, etc., Facebook advertising is a great vehicle for putting your business name and product line in front of only interested potential customers.
You will not be wasting advertisements on people who have no interest in your product or service.
Another one of the Facebook marketing strategies that I really like is the ease with which you can keep tabs on your competition.
All you need to do is “Like” your competition and you can stay on top of their promotions, sales, etc.
“Liking” your competition is also a great way to steal ideas and improve your own business model.
One of the most effective Facebook marketing strategies that is currently in vogue is the integration of websites and blogs with Facebook and other social media sites.
Making your website or blog social media friendly is a must in today’s market arena.
Facebook’s “Like” box allows website or blog readers to instantly “Like” your Facebook page.
Sharing buttons that are integrated on your blog posts or web pages also allow your readers to easily share within their networks.
All of these Facebook marketing strategies when utilized will increase your bottom line.
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