Article Marketing: Things To Practice And Things To Avoid With Article Marketing

This post was written by Internet Marketing John on January 21, 2011
Posted Under: Article Marketing Information

professional-article-marketingWhen you become aware of the things to practice and things to avoid with article marketing, the potential of your employing a successful marketing campaign dramatically increases.

Very few marketers ever achieve the full potential that article marketing is capable of delivering.

With few exceptions, the results achieved from article marketing campaigns are at best only partially what the marketer could have achieved had they known what things to practice and things to avoid.

Here are some things to practice when article marketing:

  • Before you write the first word of your article; do enough research to thoroughly know everything about your target market.In addition to identifying the problems and needs of your target market audience; you should have compiled a list of keywords that they might use to search for the information they are interested in online.  You should also be comfortable enough with the subject matter of your article to answer all questions that may arise.
  • Create an entertaining informative article that will keep your audience’s attention and provide a solution to their problems.
  • Practice article marketing not article advertising.   There is a difference.By practicing article marketing you are offering a solution to an existing problem in such a way that you create a demand for your product.Article advertising is nothing more than pushing your product to your target audience.
  • Practice using appropriate keywords in your articles.Use Search Engine Optimization techniques and include appropriate keywords in your title, throughout the body of your article, in your links, and at the end of your article in your resource box.  Practicing this tactic will improve your website ranking and increase the amount of traffic to your site.
  • Practice writing to publishers as well as your potential customers.Many article marketers make it a practice to promote their business or products to their readers, yet neglect focusing on the publishers who pick up the article and disseminate it throughout the web.Don’t compromise the quality of your article’s content for potential publishers by placing undue emphasis on your business or product line.

Here are some things to avoid with article marketing:

  • Avoid compromising on the quality of your article’s content.  Ensure your credibility by authoring authentic information and providing good solutions to problems.  By authoring poor quality content, you can actually lose traffic from your website.
  • Avoid the temptation of producing an article that looks like a sales letter.  No publisher will pick up an article that is not informative and well written or looks like a sales landing page.
  • Avoid writing excessively long articles.  Be concise. Keep it short, sweet, and to the point. No one online wants to read an epic.
  • Avoid grammatical mistakes in your articles.  With all the spell checking that is available online, there is no excuse for submitting an article with spelling or grammatical errors.
  • Avoid submitting your articles to irrelevant article directories.All this does is waste your time and generate irrelevant traffic.You get much more targeted traffic that is worth while when you take time to submit your articles to related and popular websites.

By becoming aware of the things to practice and things to avoid with article marketing, you can avoid critical mistakes and achieve the full potential that article marketing is capable of delivering.

Learn how to build online credibility and maximize your online profits through article marketing here.

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