Purchasing A Website To Drive Web Traffic

This post was written by Internet Marketing John on January 14, 2012
Posted Under: Internet Marketing Strategy

Although purchasing a website to drive web traffic is not a new Internet marketing strategy, online retailers have refined the concept to increase their sales and profits.

Internet marketing is dedicated to driving web traffic to your website,  with the expectation of generating sales and increasing profits.

More traffic ultimately leads to increased sales and improved profits.

Online retailers and Internet marketers have an arsenal of strategies they use to generate traffic.

This includes niche websites, blogging, videos, bookmarking sites, social media, banner advertising, PPC advertising, etc.

Purchasing a website to drive web traffic is just another weapon you can use in your arsenal of marketing strategies.

When you think about it, it makes perfect sense to purchase an established niche website that already has a steady stream of search engine traffic,  to generate additional traffic to your site.

But how do you go about doing it?

First of all, the concept of purchasing one website to drive traffic to a second website isn’t unique.

Consider PPC advertising and how it works in conjunction with Google AdWords.

Based on specific keywords, some of the PPC ads that are placed on Google show up on Google’s search engine results page.

When someone does a Google search for a topic like, “learn to skydive”; the results page will provide them with the organic results as well as Pay Per Click advertisements on top and on the right side of the results page.


Google ads are also found on the “niche” websites of people who are part of the AdWords network, trying to make money using Google’s AdSense ads on their site.

The results page for the search term “learn to skydive” shows several skydiving websites which all feature various AdSense advertisements on “skydiving”.

As you can see in the following screenshot; Dropzone.com has PPC ads in the right column for “Florida Skydiving”, “Skydive Sebastian”, “Texas Skydiving” and “Skydiving In Virginia”.

These ad spaces link directly to the retailer who purchased each individual advertisement.

As you can see, in an effort to increase sales, all of these online marketers are using Google’s PPC AdWords advertisements to drive targeted traffic to their websites.

Purchasing a website to drive traffic

Now, think about the potential sales you would generate, if you could just purchase the Dropzone.com website, along with the targeted AdSense ads that link to each of the retailers.

This is the general idea behind purchasing a website to drive web traffic.

If you decide to go this route, there are several ways to find good niche websites to purchase that are already driving traffic to their retailers.

When merchants use PPC advertising, the referring sites are part of Google’s AdWords network and can be found using Google Analytics.

Once you find a site that matches your needs, contact the site owner to see if it is available for purchase.

You can also use the search engines to find sites that match the specific keywords you are interested in.

Sites that appear high in the organic search results are the ones you should concentrate on.

If you perform a Google search for “websites for sale” or “website marketplaces”, the search will hook you up with a ton of websites such as the ones below, that list sites for sale :

Webmasters Marketplace
Second Wind Marketplace

Before you decide to buy any website, always make sure you thoroughly check it out.

Although purchasing a website to drive web traffic can provide you with an additional source of targeted traffic and income, it can also be a risky proposition if you don’t do your due diligence.

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