Accurately targeting a niche market is absolutely the most overlooked and most essential part of any home based business.
When targeting a profitable niche market that you hope to be successful in, don’t just pick the target; discover it!
Much has been written on targeting a niche market by the the marketing gurus, information peddlers, and coaching experts giving advice that “you must have” in order to succeed.
But the only real way to do it, is by finding an unmet need, and solving it with information that you are able to furnish.
First of all, there are basically two types of information.
Suggestions and Solutions
- Generally, the “experts” are the people who create suggestions.
- The real money makers, are the people who create solutions.
Remember that!
The real difference between the two, is that one is being searched for, and the other is not.
Anyone and everyone can provide suggestions.
People are willing to pay real money for solutions, they don’t pay money for suggestions.
So the question now is how do you know what you’re relating; suggestions or solutions?
If you’re teaching suggestions, they are based on logic and long term thinking; basically What A Person SHOULD Be Doing.
Suggestions are normally based on prevention, and are are usually theoretical or conceptual in nature.
Let’s take an example.
If you’re teaching suggestions such as with weight loss; you would telling your audience, YOU SHOULD eat low carb foods that don’t have a lot of processed carbs. Or, YOU SHOULD eat low fat meals so that you don’t gain any weight.
Suggestions are very logical and are all based on what is the right thing to do.
But, suggestions are NOT what people are really looking for!
Try contrasting this with solutions.
Solutions will provide a specific tangible, measurable result, deliver immediate relief for an aching problem, and are being searched for by a great number of people.
When someone is searching for a solution for something; they will go to any length to attain it.
They will purchase the product because they basically can’t help themselves from not doing so.
Super targeting is the partial secret.
However, here is the key to successfully targeting a niche market.
The difference that makes your information either a solution or a suggestion, isn’t about the information or the knowledge itself.
The thing that makes it a solution, is that someone is looking for it.
The proportion of information products that are out there on the Internet on suggestions, coaching, or advice, versus solution information products; is about 95% suggestions to only about 5% solutions.
The ideas people give you to start information businesses, are almost always suggestions and not the answer to what people are actually searching for.
Psychologically, people are prewired with an instinctual drive to meet our needs. If our needs are not met, we got out and search for solutions to meet them.
It’s just that simple!
When targeting a niche market, the biggest “consumer needs” are with the big 3 mega niches.
- Success In Money and Business
Almost all of the money that is made with information products, advice, and coaching is made because we need successful relationships, we need to survive, and we need success in our lives.
Most people fail with information products because they create products that are not specifically designed to meet an internal psychological need.
The people who typically succeed, do so because they created a product that solves one of these deep underlying needs quickly and efficiently.
When you combine the ideas of discovering a need, creating a solution for the need, and doing it with one of the three mega niches; you increase your chances of success dramatically.
About 95% of niches aren’t worth a hoot anyway when it comes to selling high priced information products, advise, or coaching online.
When targeting a niche market; map the problem, make a solution for it, and remember these points.
- Is your prospect emotionally motivated enough to take an action? Is there sufficient urgency or pain for them to act?
- Are at least 1 in 1000 people looking for a solution to this problem right now? You need to ensure that the market is large enough to make some real money.
- Does your prospect have few, to no options? (less competition)
- Is your prospect proactively looking for solutions? These people are much more likely to become buyers. Search engine marketing is good for determining this.
Successfully targeting a niche market is easy, if the answers to all these questions are, Yes.
There are many tried and true email marketing strategies that seldom fail and that almost guarantee getting email subscribers to your list.
Here are 4 email marketing strategies that seldom fail to get subscribers to your list and are all easy to implement.
If you haven’t yet done so, you might consider giving one, or all of them a try.
- The Read And Subscribe strategy has been around for some time and works like a charm.
This email marketing strategy simply tells your prospect that, in order to finish what they were reading or viewing, they will need to opt in to your email list.
This works on articles, audio or video training courses, reports, instructional courses, and almost anything that engages your prospect’s interest.
Most people when given a little taste of your content, who like it will opt in to read or view the rest of it. This is a powerful email marketing strategy that seldom fails.
- The Bonus Gift Via Email strategy, is another of the email marketing strategies that seldom fail to generate a huge subscriber list.
This strategy tells your prospect that you will be delivering their bonus products by email, instead of just sending them to a web page for the download.
To build your list, you can include the bonus product download link, or the thank you URL, in your email message to your prospect.
You can also mandate that they either confirm, or double opt in their subscription to your email list.
- The Randomly Selected Winner strategy, is another of the proven email marketing strategies that seldom fail to get subscribers.
This strategy tells your prospect that they have a random chance to win your product or service if they sign up to your opt in form or squeeze page.
People like to save money and win things, which is why the Random Selected Winner strategy is so effective in quickly building your list. This strategy is extremely effective with high ticket items.
The last of the 4 email marketing strategies that seldom fail, is one that you probably have already succumbed to at some point.
- This is the Please Whitelist My Email Strategy.
The technique is brilliant! You tell your prospects that if they want to continue to receive great offers, important updates, major announcements, or whatever else from you, they need to whitelist you or their Internet Service Provider could block the emails.
You can even provide them with instructions on how to whitelist your email address.
Email marketing strategies will always change over time, however email marketing strategies that seldom fail to generate huge subscriber lists, are the ones that you need to focus on if you plan to become more successful.
Learn How To Craft Successful Emails Here.
Hundreds of thousands of words have been written on why blogs are a great way to build your web presence, but it really just boils down to two main reasons; unique content and incoming links.
Search engines also play an all important role as to why blogs are a great way to build your web presence.
Since Google, Yahoo, MSN, and the other major search engines can’t have a real live person looking at every website to categorize it and determine their worthiness; they use sophisticated software robots generically known as “Spiders” to do the work for them.
These spiders travel throughout the Internet and crawl web pages to determine the value and worthiness of the websites they encounter, by using complicated formulas known as algorithms.
Right now you’re probably asking yourself; what does this have to do with why blogs are a great way to build your web presence?
Quite a lot, actually!
Here are some reasons why blogs are a great way to build your web presence and are so effective.
- Search Engines Love Blogs
- Blogs Are A Great Way To Build Your Website For Free
- WordPress Or Blogger Blogs Are Super Easy To Set Up
- Web Design, Templates, And Graphics Are Already Furnished With Blogs
- Blogs Can Be “pinged” To Let The Search Engines Know That Content Has Been Updated.
- Posting And Adding Content To A Blog, Is An Easy Process
- Blogs Can Be Linked To Anywhere Including Product Sales Pages, Squeeze Pages, Or Affiliate Links
- A New Webpage Is Created For Every New Post That You Make To Your Blog. This Grows Your Website Incredibly Fast.
- Sign Up Forms For You Mailing List, Or “squeeze Pages”, Can Easily Be Placed On Your Blog
- Free Reports Branded Or Otherwise, Can Be Offered From Your Blog.
- Blogs Look Great And Very Professional Without The Necessity Of Learning HTML or CSS.
- Blogs and any website they link to, are generally indexed, or “crawled”, very quickly by the search engines.
This is one of the two main reasons why blogs are a great way to build your web presence, and your online business.
Blogs allow people to post interesting content on a regular basis. They also tend to attract people who return to a blog after commenting on it; to see if anyone else has made a comment.
This constant activity, along with the “unique content” that is generated, is why blogs are a great way to build your web presence.
Regular updating is the main reason why the search engines seem to have such a “love affair” with blogs, and why they index them so quickly.
And don’t forget “pinging”.
Pinging after posting your content on your blog, is simply a way to notify the search engines that you have conducted some new activity on your site, and that they need to pay you a visit.
Bloggers who update their blogs every 2 or 3 days with original, unique, valuable content will attract the search engine spiders and visitors, like bees to honey.
Your posts don’t have to be long drawn out epics. Unlike the print media, people who browse the Internet don’t usually care to read long articles.
A simple 250 to 350 word post will do the job just fine and bring the people who are interested in what you are writing back for more.
This is why blogs are a great way to build your web presence.
