Some social networking websites are specifically geared toward home based Internet businesses. The sharing of business information and strategies with other business owners is encouraged by these websites.
Squidoo, blogger.com and Hub pages for instance can offer a great deal of exposure to your business as well as back links.
Even though the focus of the majority of social networking websites is to foster online relationships and make friends; they are still a great way to promote your internet business when properly used.
Very often, valuable business contacts can be made using the conventional social networking websites such as MySpace or Yahoo! 360. Cultivating new customers for your home based business can be a snap if you discretely include your business specifics within your social networking correspondence.
It is conceivable that as you promote your business and learn new business strategies, you could develop a personal relationship with someone having similar business interests and maybe even acquire a business partner.
When you join a popular social websites such as MySpace or Yahoo! 360, you immediately have access to millions of potential clients. This in itself is a potential internet business marketing gold mine. When you create your profile; it’s probably not a good idea to immediately highlight your business. Use some discretion. Make the profile just about yourself.
Many people have an aversion to solicitors or being solicited, especially when they come to a website to develop relationships and make friends. This does not mean you can’t plug your business, just be subtile and casual when doing so.
The strategy of using popular social networking websites to promote interest in your business really can generate unbelievable profits on a regular basis when properly done.
More and more people are getting involved and learning about the opportunities that exist with this type of subtile Internet marketing strategy, and so should you.
The “RoadRunner” is a symbol for what your website should be all about; speed.
We live in an age of instant gratification, where no one wants to wait for anything anymore.
This is why our newest technologies focus on speed. Weather it be fast foods, Emails, Instant Messaging, newer, faster computer chips or even digital cameras; the most profitable and most used services or products offer speed as a purchasing incentive .
Speed is extremely important to the Internet. With all the information that is available on the internet, web surfers demand fast internet connections, fast downloads and quick loading web sites.
With the ultra fast broadband connections we now have available to us, the problem of slow loading web sites should not be an issue. Unfortunately, a great number of Internet users either cannot afford broadband, do not have it available to them in some rural areas or simply choose to use dial up modems. In any event, recent studies show that more than half the people surfing the Internet still use modems with connect speeds below 60 kbps.
What I am getting at is that people often become aggravated when websites take an unusually long time to load. In fact, studies show that they will leave a web site if it takes more than 15 seconds to load.
Again, people are impatient, and to display your web site quickly requires dropping the unnecessary frills that are sometimes placed on a web site to attract the visitors attention.
Following these tips will win the race for speed and help your site load more quickly.
Keep your web page files in the 40 to 50 KB range. This includes graphics, HTML, Java Script and fonts. This file size should load relatively fast even with a slow modem connection.
Use graphics sparingly. Unless you have a picture or video web site, its better to keep your .jpeg or .gif pics to a minimum. Even though we know that pictures and graphics enhance a web site’s presence, the time required to load large pictures can cause you to lose a potential customer if they are connected by modem.
Use thumbnails if you must have a series of pictures on your site. The customer can select which picture or graphic is of interest instead of waiting for all the pictures to load.
Minimize the use of flash player introductions on your site. They take a long time to load and if used on your home page, you may loose up to half of your potential customers because of the wait.
If you can’t live without having a flash introduction on your web site, be sure to include a prominent click out option so the visitor can click out of a slow loading flash player.
You might still be able to salvage a potential sale if your visitor can get easy access to the remainder of your site. Remember that currently, search engines do not index flash player contents.
If important presentation content is primarily in this format, it will not be indexed, and you will probably lose some valuable hits.
When creating your web site, ensure that pages can be accessed from anywhere using no more than 3 clicks. Create an archive page if you site is large or grows to the point where it is over two levels down from the home page.
Having a potential customer with slow Internet access click and wait for several pages to load before finding the actual page being looked for, will lose you business. Outdated pages should always be kept for reference in an archives or index for easy reference. This will enable your visitors easy access and quick loading for specific items
You web site needs to function at the speed of light these days to stay ahead of the wolfpack in the internet marketing business. Creating a Roadrunner type web site that loads quickly will keep your customers interest and on hold them on your site long enough to purchase your product or service.
All too many Internet marketers think that just by incorporating keywords in page tags and parts of their articles, they will get good search engine ranking in the Google, MSN, Yahoo and other search engines.
This is NOT necessarily the case!
Targeted search engine optimization, (SEO), copywriting is a major factor in consistently being ranked high in the search engine results. It is a complex and time consuming method of writing.
Not only do you have to produce interesting, easily readable copy for the web site visitor; you must also include specific targeted, descriptive, search keywords in the headings, tags and body of the web page document that appeal to the search engines.
Search engines are always looking for authentic solid content as they crawl the web and will disregard content that is identified by them as written only for the rankings.
Creatively enhancing search terms in the title, description, headings, body and long tail keyword tags, while still maintaining readability is what successful SEO copywriting is all about. Improperly written SEO pages will most likely be rejected by search engine crawlers.
Use 200 to 300 viewable words per page and no more that two search terms or keywords strategically woven into the content pages and you should be just fine with the crawlers.
Put in a “nutshell”; remember that the human will make the decision to buy your product or service , not the search engine spider. This does not mean you don’t use good SEO copywriting techniques, it simply means DON’T OVERDO IT and your rankings should be just fine.
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