The obvious way to get ahead with Google Adwords is to get your Adwords advertisement ranked higher than your competition.
You achieve greater exposure in the search engines, web pages, and affiliate pages with a higher ranking.
A higher ranking will also get you more click through traffic, and access to the company’s product, or service that is being offered.
- In order to get ahead with Google Adwords, and achieve a higher ranking; you need to make sure that the keywords are relevant to the website’s content.
Google will generally rank you higher, when your keywords are closely aligned to the content of the website.
- Another way to get ahead with Google Adwords, is to make sure that Google doesn’t consider your website a spam site.
If your intent is to use a domain for over one year; sign up for the domain service for a longer period to ensure that Google doesn’t mistakenly identify the site, as a spam website.
This is because most spam websites sign up their domains for only a year.
- To get ahead with Google Adwords and really get the most of it, make sure that you comparison test your keywords regularly, in relation to the product content.
Specifically test the amount of traffic that is generated by different keywords, compared to the content of the product offered.
Keywords should always be used up front in the advertisement title page that describes the product or service.
- Google allows its clients to specify languages, countries and regions.
You can take advantage of this feature by specifically targeting your market niche, and spreading your advertisements over a wider market area.
Don’t limit your advertising by spreading yourself too thin.
The world is your marketplace, so advertise to your target niche market worldwide.
- Make sure that when you click on an Adwords advertisement, you are directed to a page with the exact product advertised.
This makes the page most relevant to the keywords found in the Adwords advertisement.
Any company can get ahead with Google Adwords by specifically targeting their market, and providing up to date relevant content to their pages.
Why should journalists write about your website when you may not feel deserving of the recognition?
Why not? They write about news.
If you want some great coverage, and the website links that go with it, you need to make news and start paying some serious attention to news in your own market niche.
The obscure we see eventually, the completely apparent takes longer. –Edward R. Murrow
Inbound links, and opportunities for free publicity are apparent everywhere around us if we just take the time to stop and look.
Every day, we read our morning newspapers, weekly magazines, news blogs, and online news sites, without the vision to see what is completely apparent.
Most of the time, our human brain works on autopilot.
We look at things, and our subconscious mind files what we see, even when we don’t recognize what we see.
This is why so called positive identifications, made by eye witnesses to crimes, are often wildly off the mark.
This is also why trauma victims, sometimes lose memory of their ordeals, even though the event is still stored in their subconscious mind.
Eventually what is obscure, becomes apparent to us.
Why should a journalist write about your website? Here are some probable reasons.
- Journalists need stories to write for every occasion.
Journalists plan their editorial stories weeks, to months in advance.
If you create a press release with relevant content specific to a seasonal event, or occurrence; you have a good chance of getting your business covered.
This obviously requires advanced planning on your part, in order to capitalize on the event.
If your business produces an info product training DVD on step-by-step “creative artistic pumpkin carving”, you should submit your PR well in advance of the Halloween season.
Timing is everything in creating a press release that the journalist will need.
- Many journalists provide lists of recommended suppliers when they review different topics.
Small businesses can capitalize on this, if they do their homework and have their websites listed in Google news, online directories, and ranked in the top five of the search results for their product or service.
Journalists like to use Google, and online directories to compile their recommended suppliers lists.
If your website is prominent in these locations, you stand a good chance of being considered for this valuable coverage.
- Most journalists like to follow big stories.
You can take advantage of big stories, by creating Google alerts, using specific keywords and keyword phrases, to search for opportunities and expand on these stories.
Submit your press release reaction to a big story that a journalist could expand on; and you have a good chance of being published.
- Journalists like to say they are “fair and balanced”.
Keep track of your competitors, and the business articles that they write.
Make sure your website is next to theirs on the search engine results page, so that if a journalist does write about your competitor; they may include your website to “balance” out, or show a comparison, with the article.
- Journalists may be targeting a specific group.
Journalists often cover specific groups for their business stories.
It pays to join these groups! These could be special interest organizations, or whatever.
They are a great place to get help, and you may get an opportunity to get in front of a media interview!
- Journalists need an expert in the field they are writing about, to comment on the topic.
Journalist often write about issues and things they don’t fully comprehend.
They often need expert help, from people who can explain complex issues.
If you can build a reputation in your industry for clearly explaining your niche, you can be assured trade journalists will eventually find you.
If you persuade them on your expertise, you will be called upon again by them, especially if you perform satisfactorily.
Why should journalists write about your website, is not really the question; you should be thinking about how journalists NEED to write about your website.
If you are not using review sites to pre sell your affiliate product, you are probably losing a lot more in sales, than you realize.
Affiliate marketers who choose a quality product, can begin making money almost immediately, if they can successfully acquire traffic, and redirect it to the merchant’s sales page.
As a good affiliate marketer, you should already realize that using review sites to pre sell your affiliate product, is the ideal way to accomplish this.
Successful affiliates already know how to drive traffic.
However, the job becomes much easier, and the conversion rate increases, when you add an additional step between acquiring the traffic, and sending the traffic to the merchant’s page.
This intermediate step, is where a website visitor is furnished additional information in the form of a review, to pre sell the affiliate product to the potential customer.
Using review sites to pre sell your affiliate product, will increase your conversion rates substantially.
Write a ringing endorsement for your affiliate product; and add a review of some related products and publish it on your website.
It’s a good idea to include some testimonials about the “greatness” of the product, as well as any other proof of the product’s effectiveness.
A good product review, should also have pictures of the product displayed with the endorsement, along with the other related products.
To pre sell, you need a landing page to send your visitors to.
The landing page is the place to provide your web site visitors with some valuable content that will further informs them about the benefits of your product.
This is where you get to “FIRE UP” your potential customer, and prepare them to buy your affiliate product.
After they are sufficiently FIRED UP by the pre sale content you have provided, you direct them to the merchant’s sales page where they actually buy your affiliate product.
Using review sites to pre sell your affiliate product also…
- Allows you to explain WHY your visitors can’t live without the affiliate product you are selling through your landing page.
- Provides you an opportunity to demonstrate your credibility. Your customers MUST gain your trust.
- Gives you the opportunity to outline all the benefits of your affiliate product.
- Provides you with the perfect chance to entice your visitor to buy.
- Maximizes sales by giving your visitors precise directions on how to proceed to the merchant’s sales page.
As you can see, using review sites to pre sell your affiliate product, has many additional benefits that make your affiliate marketing more lucrative.
