Learn How To Avoid Bad Keywords

Learning how to avoid bad keywords requires understanding of some simple definitions.

First off, you need to understand what makes a good keyword good.

You will also need to learn how to identify bad keywords, and what makes bad keywords bad.

Keyword competition is obviously one of the determining factors.

Although there are no hard and fast rules, determining whether or not a keyword has too much competition is generally a good way to avoid bad keywords.

Calculating keyword competition can easily be accomplished by using the search engines or more readily with one of the many free or paid keyword research tools available on the Internet.

High search volume alone does not necessarily mean you have a good or a bad keyword.   Generally the higher the search volume, the better your keyword.

However, if nobody is searching for that specific keyword, there is no point in trying to rank highly for that particular keyword.

For instance, if your website is about horse training, the keyword “horse training” will probably be high volume and difficult to rank for.

The keyword phrase “problems with training horses” is obviously lower volume,  but still specific to your website and much easier to rank for.

Exact searches are defined as keywords that are directly relevant to the topic of your niche website.

The keyword phrase “problems with training horses” could be categorized as being an exact keyword.

On the other hand, you should avoid bad keywords like “mule training” or “problems training mules”.

Like everything else in life, balance is important.

Keywords with high search volume and a low level of competition is the ideal scenario for a good keyword.

The minimum amount of exact searches for a good keyword is around 200 searches per month.  However, this number is somewhat vague.

To really avoid bad keywords, you need to differentiate between “buyers” and “browsers”.

Buyer keywords are keywords that convert higher and will attract buyers to your website.

An example of a “buyer keyword” is “best horse training techniques”.

Browser keywords are keywords that attract web surfers to your website but that do not convert well, if at all.

The search volume for “browser keywords” is usually much higher than for “buyer keywords”.

A good example for a browser keyword is “free horse training tips”.  The word free will usually attract visitors to your site but not buyers.

Many webmasters choose to use CPC (cost per click) advertising to market products or services on their websites.

When using CPC advertising like Google AdWords, learning how to avoid bad keywords becomes much more important.

Unless you don’t particularly care about spending a fortune in CPC advertising when setting up your marketing campaigns, you need to avoid building them around bad keywords.

If you are selling a high end product on your website that costs less than a dollar per click, you may not care much about refining your keywords.

But, if you are selling an e-book on your website for $17.99 and are paying $4.50 per click, you will quickly want to learn how to avoid bad keywords when building your CPC campaigns.

It's only fair to share....

Facebook

Twitter

Linkedin

Pinterest

Digg

StumbleUpon