Creating Your Own Business Logo

Designing and creating your own business logo, is an effective branding strategy that many online businesses use to reinforce their image and attract new clients. Creating a unique name for your business, and creating your own business logo that can be associated with your image; will reinforce the effectiveness of your brand name in your […]

Exactly What Constitutes A Brand?

First of all, let’s determine what a brand IS NOT. A brand IS NOT a logo, that many of us commonly recognize as a brand. A brand IS NOT a product of any sort. Brands are not defined by internet marketers, companies, advertising agencies, marketing departments, or a company CEO. Brands are defined by people; […]